Playtech the world's most renowned gaming technology company announced today a brand new partnership of five years in partnership with The Jockey Club, the largest commercial organization in British horse racing. The exclusive partnership will let Playtech create a range of cross-product content that is based on the famed races and racecourses managed through The Jockey Club. The agreement was negotiated through Creation i-Gaming and Metrostar.
In the new agreement, Playtech will have rights to create a variety of content in its top-performing product segments, which include top online casino malaysia, Live Casino, Poker, Virtual Sports and Bingo. The first product from the partnership will launch prior to this year's Cheltenham Festival, including a RNG casino game which will be the newest version of Playtech's Sporting Legends suite.
The Jockey Club, founded in 1750, is the biggest commercial company in Britain's second largest spectator sport. It has 15 racecourses across the country, The National Stud, Jockey Club Estates, Jockey Club Catering, Jockey Club Live, Jockey Club Services and its charitable organization, Racing Welfare.
Alongside its market-leading products and services Playtech has collaborated with its licensees to be synonymous with efforts to improve the standards of responsible business and safe gambling. Through partnering with and working with the most reputable suppliers and operators within the industry, Playtech was a key player in the development of the first industry-wide code of conduct that promotes safer gaming design. Furthermore, through Playtech Protect, Playtech has developed the first research, data , and artificial intelligence in the development of products that identify vulnerable customers and offer customised safer gambling solutions to players
James Frendo, Casino Director at Playtech,said: "At Playtech we are dedicated to creating the most captivating and engaging content that is branded. Through partnering with a renowned sporting institution like The Jockey Club, we can create an array of outstanding and engaging cross-product content. Working with brands that are globally recognized is an essential element of our content strategy branded by brands in order to provide an unique and enjoyable responsible gaming experience to our clients."
Charlie Boss, Chief Commercial Officer at The Jockey Club,added: "We are delighted to join forces with Playtech who's industry-leading software and know-how will assist us in helping bring the success of our iconic brands into the online gaming market to the world for the first time. Playtech shares our beliefs in putting safe gambling at the center of their offerings."
About The Jockey Club
One of the biggest sports companies that operate in the UK in the present, The Jockey Club is situated at the center of numerous aspects that make Britain's second largest spectator sport. We manage 15 of the nation's top racecourses, both local and large which are responsible for taking care of the country's most important races, such as the Randox Grand National at Aintree and the Cheltenham Festival, The Cazoo Derby Festival at Epsom Downs, as well as the QIPCO Guineas Festival in Newmarket. We have a huge number of racehorses coming each year to our training facilities located in Newmarket, Lambourn and Epsom. We operate The National Stud in Newmarket and our charitable organization, Racing Welfare, makes assistance available to all of racing's racers. We are guided by Royal Charter to act for the long-term welfare for British Racing and our Patron is Queen Elizabeth II.