Playtech is the world's most renowned gaming technology firm today announces the beginning of several partnerships in Ontario.
The partnership, which is being launched along with RNG live casino, quickly followed by the complete platform, was launched on the very first day of market that opened the week before.
Ontario is the newest controlled market following that the Gaming Commission of Ontario granted licences to a variety of suppliers. Playtech is expected to announce another round of alliances with Ontario in the next few weeks. The new framework of regulation in Ontario will guarantee high standards in a range of areas, including responsible gaming in which clear guidelines and procedures for identifying and reduce the risks of harm caused by gambling, as well as ways to monitor risk profiles will be needed.
Shimon Akad the COO at Playtech said: "This is a significant market size and a significant achievement to Playtech within North America. We are delighted to launch with multiple licensees from the first day and look forward to the launch of more of our partners over the days to come. We also anticipate Ontario to be leading the way in responsible gambling, and our technology and our ability to use artificial intelligence to analyze the behavior of players is particularly pertinent and significant."
Playtech has been operating throughout Ontario through its collaboration in partnership with the Ontario Lottery and Gaming Corporation in which it has provided data analytics technologies as well as other services.
Charmaine Hogan the Director for Regulatory Affairs at Playtech states "As we strive to continue to improve our efforts to ensure the sustainable development of the gaming industry all over the world, we applaud the launch of Ontario's online gaming market. A well-functioning regulatory framework puts operators and their suppliers under the local supervision and that is exactly what is happening in Ontario and with a heavy concentration on the protection of players from the very beginning.
Playtech, we use Playtech AI is employed to allow the analysis of player behavior and identify signs of troublesome playing early and also to interact with players in-play and in a personalized method, with automated tools and customized messages. We provide our equipment, technology and experiences to everyone, and even though the majority of users are operators, we would like to see a more sustainable and viable entertainment industry over the long term. We will continue working, whenever we are able with all interested parties and sharing best practices and our research results."